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Personal Branding

Welcome to my personal brand! Rather than building a brand targeted to attract a mainstream broad audience, my approach was creating a visual identity that does not only represents my professional career - but also me as a person and my personal growth. A brand tailored to portrait my values and attitudes while simultaneously representing my past, present, and future. 

I have always gravitated towards things considered wild, extreme, and a little bit chaotic. Skateboarding, hardcore punk guitar-playing, and brutal death metal are only a few of them. I want this to be distinguishable within my brand. While the skull represents my attraction to the raw and extreme, the crack and shards symbolize my dedication to always giving it all. 

I do also always strive to tell a story with everything that I create. It doesn't matter if it's through a photo, a video, or a logo animation. That is why the whole concept of my brand is based on me being a Visual Storyteller.

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Logo Variations

FULL VERSION

ICON VERSION

HORIZONTAL VERSION

TEXT VERSION

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Colors

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HEX: #181818

CMYK: 73%, 67%, 65%, 79%

RGB: 24, 24, 24

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HEX: #f7f7f7

CMYK: 2%, 1%, 1%, 0%

RGB: 247, 247, 247

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HEX: #daa628

CMYK: 15%, 35%, 100%, 0%

RGB: 218, 166, 40

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Reduced Logo Variations

FULL VERSION

ICON VERSION

HORIZONTAL VERSION

TEXT VERSION

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Typography

QT Friz Quad Bold

ABCDEFGHIJKLMNOPQRSTUVWXYÅÄÖ
abcdefghijklmnopqrstuvwxyåäö
1234567890@#!%/&?*(){}[]

PRIMARY TYPEFACE

Montserrat

ABCDEFGHIJKLMNOPQRSTUVWXYÅÄÖ
abcdefghijklmnopqrstuvwxyåäö
1234567890@#!%/&?*(){}[]

SECONDARY TYPEFACE

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Textures

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SHARDS

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NOISE

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STONE

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Audio Design

Aaah you've finally reached the audio design - a part of my brand that I am particularly proud about. The type of sounds that the brand should be recognized with is nothing else than the sounds of Broken Bones! These sounds were recorded by me and my younger brother in our storage room in my home town, only using a studio microphone and some vegetables. 

So don't worry - nothing living were harmed in the making of these audio tracks! Instead, vegetables such as celeries, leeks, carrots & peppers were used and completely demolished. All vegetables were recorded separately - and then played simultaneously in the post-processing.

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Logo Animation

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Applications

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