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Subzero - Northern Gin

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Branding

This case is about branding and packaging design for "Subzero" - a fictional gin brand from the very north of Sweden. It was made in December 2020 together with Jorge Vicente - a close friend and a highly skilled partner.

First, we came up with the brand name and the logotype. Then we created a visual identity style guide including all the necessary information and guidelines about the brand. In March 2021 we also designed the packaging for their product.

 

Below you will see a sample of what was included in the finished visual identity style guide.

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LOGO
COLOR PALETTE
#0B6084
#197072
#202020
#EBGCFB
LOGO VARIATIONS
FULL
ICON
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REDUCED
FONTS
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IMAGERY
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Packaging Design

After the branding and visual identity were finished, we designed the packaging for the Subzero gin bottles. The design is based on the brand and follows the guidelines from the visual identity manual.

 

Two different designs were created, depending on the flavor; the original Subzero or the Raspberry Bloom version. A more exclusive giftbox was also designed.